Local Business Marketing Doctor

Local Business Marketing for you small business

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Local Internet Marketing Catapult your Local Business into the Stratosphere With Local Internet Marketing

If you are local business owner looking for a boost in your sales, you need to implement local internet marketing strategies or hire an internet marketing firm to maximize the marketing efforts to get more and more local people on your website to find out about you and your business.

There is one step that is very important and many local business owners skip and leave out and its…

If your Googles places page is NOT done correctly and you don’t monitor your reviews then your business CAN suffer significantly.

Now more than ever, most people are turning to the Internet to search for products or services especially when they are ready to buy. If you are local business owner, you should utilize local internet marketing strategies to get more prospects on your local places page for them to learn about you and the products or services you provide.

Statistics shows that over half of all consumers reach for a computer or cellular devices to search for product online rather than opening yellow pages or so. It’s clear that the companies who do not utilize the local internet marketing strategies are falling behind and losing a lot of potential local customers. I know of a local business owner that is having problems because he had no idea what they were saying (reviews) about his establishment. We found out that several reviews were damaging the image of his local business.

Recent studies have shown that approximately 95% American use Internet to find and purchase products online. That means it’s very easy to get the local searches on your website by optimizing your website for TOP search engines including Google, Yahoo and Bing.

At the very least, as a local business owner, you should have a visually enticing website with the showcase of your products or services. Nevertheless, make sure that you have social media presence as well on social media sites including Facebook and Twitter.

In addition, as a local business owner, you should concentrate on Search Engine Optimization. The best way to do this is to target more specific keywords so that whenever someone searches the keyword in Google or so, your website comes up on the first page . For example, if you own a Restaurant in the California,  you might think of targeting “Restaurant in CA” as the primary keyword for your site, but the keyword is so elaborated that you have to compete with a lot of restaurants in the California area to get on the first page of Google which is technically impossible. So, the best practice here is to choose more specific keyword such as “Restaurant in Sacramento, CA”. This keyword is more targeted and specific and chances are high that your website comes up in the first page of Google for that specific keyword.

Additionally, you must submit your local business to Google places to come up in the first page of Google. Also, it must be optimized correctly or by just claiming it won’t do you to much your business.

This is the first step your prospects will do when trying to find you. VERY, VERY, VERY IMPORTANT! If they don’t like what they see here they will go your competitors!

Finally, as a local business owner, you should concentrate on Local internet marketing to get a lot of local customers. Make sure to submit your business to Google place and hence optimize your website for some specific keywords.

 

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5 Responses so far.

  1. Dortha says:

    AFAICT you’ve covered all the bases with this asnewr!

  2. Bobbie says:

    Wow! That’s a really neat awnser!

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