Local Business Marketing Doctor

Local Business Marketing for you small business

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image 03a What necessary elements are required before designing a website for your Local Business!

Designing a successful website is no easy task, especially for newbie’s in this field. Whether you are a local business owner attempting to create your own website, or one that is hiring an outside professional to do it for you, it is important to understand the criteria for doing so. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user friendly and centered design has become a standard approach for successful and profit oriented web design. Also, content is King especially for Goggle rankings.

The first thing that you need to decide on, when building a website, is what purpose does this website have. After you have established this purpose then a domain name will have to be picked. An example of a Domain name is: www.BrooklynBaker.com This is your address on the internet. It use to be that we would use a domain with the name of the company in it was sufficient. But now it has become critical to pick a domain that has the city where your business is located in it like the sample above. This will help it get ranked when a local prospect does a search for a baker in Brooklyn Baker in New York that your site comes up first on the search engines. I use www.namecheap.com They have very good support and very good rates.

A web host will be needed to put you site up on the internet. This basically is a company that has many computers connected to the Internet. I use www.hostgator.com because they also have a very good customer support. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. Just click on the link and you can set up an account there. Again if you have questions they have a live chat to help you.

Once you have settled your domain name and web host, the next step is to design the web site itself. The use of colors, consistency, content, graphics, navigation, aesthetics and Web style all work together toward creating an effective Website. There are free software’s available in the market if you want to do it yourself. Hostgator has a website builder. Always remember that it’s the experience of the visitor that is important. Design the website with them in mind.

The next step would be linking your pages together. You may include links to the products or services that your offer, and supply information for, on your site. When doing this you must make sure that you are not redirecting them to a competitor’s site, otherwise they will be inclined to deal with that company instead, therefore causing you to lose your local business.

Finally, make sure that you have individual Meta tags and descriptions for each of your pages. These are information inserted into the “Head” area of your web pages. Other than the title tag , information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, Meta information in this area is used to communicate information that a human visitor may not be concerned with. This will help you get a better ranking and will increase the sales that come from your website.

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